yeah, I think that site is pretty stupid, contrary to what I said before, some people don't have any socio-cultural identity and it's not about body image, it's just about trying to imitate jackass or oh..what's the show called with the British guys? the one that is basically jackass but without any of the humor or creative stunts and just guys injuring themselves.
there's a difference between enduring ritual pain and sadism, being that in the former it is not a desirable condition.